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thenextweb:

TNW: Can you tell our readers what you see Knowledge Graph accomplishing in a simple way?

Emily Moxley: We’re trying to do three things: one is to allow users to unambiguously express what they’re looking for. If you’re an avid sports fan from Philadelphia, and you search for “eagles” you probably mean the team. If not, you might be looking for information about the band and their latest tour. We really want users to be able to fully express what they want before we show results. Another thing is allowing users to dive deep into a summary of an interest that they have. The other day I did the query of Shakespeare and saw a selection of information about him. One of the interesting things that I noticed was he had one child named Hamlet. Also, we want people to be able to explore broadly around a topic. (via How an MP3 Player Inspired Google’s Knowledge Graph Launch)