How boring businesses can produce interesting content by @arniek #searchex
I know many companies who have a hard time producing content because they feel their product is boring. Here are some great tips for a strategy even they can use to create useful and interesting content.
First, Develop your content strategy:
- Why are you creating the content you are creating?
- Who is your audience and who are you?
- What will you measure?
- Where do you plan to publish your content? (consider universal search)
- What is different a year from now?
Second, when and how will you develop your content? Develop an editorial calendar.
Third, do keyword research. Don’t forget to use Google search suggestions for ideas.
Fourth, do some online market research:
- Trending topics on Twitter, etc
- Answer sites like Yahoo! Answers, etc. What are people wanting to know about your topic or industry?
- Social bookmarking like Digg or StumbleUpon
- Check Google’s “Discussions” in search
Fifth, what works for your competitors? Use OSE (http://www.opensiteexplorer.org) “Top Pages” to see your competitors strongest pages to see what people are linking to and replicate or improve on it.
Sixth, determine types of content to create. For example: blogs, etc. Focus on the title of the article using long tailed keyword opportunities.
Seventh, start to create content. Again- focusing on the long-tail.